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10 Best HVAC Websites | Pros & Cons to Help You

Landen W.

How These 10 HVAC Websites Can Help Your Local HVAC Website Build

In the same way that your business should be providing exceptional service to your local community that leads to word of mouth business and recommendations, your local HVAC web design should also give users a premium experience. Just like you wouldn't trust a restaurant that has roaches and trash in the waiting area, local customers may not trust a business that has a broken website that barely loads or looks like it was created in the 90s.


So whether you're trying to build your own HVAC website or are looking for an agency to help, it's always good to start with the goal in mind. In this case, finding an HVAC website that is both stunning and ranks well in their local market is a great tool to have in front of you as you venture towards building your HVAC online presence.


The following 10 best HVAC website designs will help your company:

  1. Attract more customers with local SEO
  2. Build trust in your community
  3. Create simple calls to action in order to increase leads

If you'd like your website to look like any of these, send me some info here and lets chat!

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10. All Brands Corp. HVAC Website in Key West

Pros

  • Clear Call to Action - Schedule an Appointment
  • Not just a picture of an HVAC unit, but a comfort building photo of the ocean
  • Clearly states Services on Homepage w/ Icons that give it aesthetically pleasing bullet points
  • Offering deals on homepage
  • Proves competence by showing real numbers. Example, 528 AC units installed
  • Reviews on the homepage!

Cons

  • A bit cluttered. They have paragraphs sprawled out on the homepage that could fit within an accordion and still get the same SEO benefit.
  • Homepage photos have too many stock photos. Showing off your own work is always ideal.
  • A broken link in one section. 

Conclusion

 This website stands out among the competition. There's not a lot of great looking HVAC websites in the Keys, so this one stands out like a diamond in the rough.  They do a great job in the hero section giving you a warm welcome of the ocean, and a bright blue "Schedule an Appointment" in the upper right. Additionally, they answer several questions on the top banner next to the Call to Action, such as Hours of Operation, Phone Number, and Warranty information. And then finally, it's not hard to find out if they service what you're looking for. Whether you need to know if they do repairs or if they work on your type of HVAC system, they have you covered. So when it comes HVAC web design in the Florida Keys and Key West, All Brands Corp stands out among the competition. 

9. SAME DAY AIR CONDITIONING & HEATING'S HVAC WEB DESIGN IN SAN FRANCISCO

Pros

  • The truck! When you first arrive, you see a branded, sleek, clean vehicle. How many trucks have you seen on the road that are covered in dirt and rusted? Which company would you trust?
  • Content - they have a lot of content, which can be a good thing. Many business owners want "sleek" and "simple" which can be good too... but ultimately, content is king. Too little won't get you ranked. Look at the top websites in any city and you'll see a fair amount on content on their website.
  • Use of "Hayward" - check out their page titles and headers. "HVAC Air Conditioning Heating Hayward" - doesn't sound too "edgy" or "unique" right? Well, they're ranked at the top of Google. Having their location and keywords in headings makes a difference, and I guarantee their revenue numbers show it.

Cons

  • A bit cluttered. They have paragraphs sprawled out on the homepage that could fit within an accordion and still get the same SEO benefit.
  • Homepage photos have too many stock photos. Showing off your own work is always ideal.
  • A broken link in one section. 

Conclusion

While there are things they could improve as far as aesthetics, there's a great lesson about web design that can be learned here. And that is, content is king. While it may not look super sleek having a lot of content, Google has no shortage of understanding what this website is about. And when a customer lands on this web page, seeing a branded truck does quite a bit for understanding that this business wasn't just started yesterday by an amateur. It's obviously a reputable company that knows that they're doing.


So, the fact that this HVAC company website in San Fransisco is ranking at the top of Google shows that they're doing a lot of things right.

8. CHICAGO HVAC REPAIR DOCTOR

Pros

  • Modern slide on the homepage when you scroll gives it a sleek modern feel
  • Services clearly listed for easy navigation which avoids confusion for consumers
  • Services in URL pages to help SEO - this one of the most powerful places to have keywords
  • Dedicated pages for each service to help SEO
  • Family owned call out to build trust
  • Offers clear to push conversion actions
  • Certifications on homepage

Cons

  • Photos are a bit blurry
  • Certifications on homepage
  • Some stock photos
  • Reviews higher up

Conclusion

Again, if a website is ranking on the first page for searches like "HVAC company in Chicago," we would be wise to take note. Sure, there are things that could be better, as with any website. But I'd take #1 rank with a 7/10 website over #50 rank with a 10/10 website any day of the week. I guarantee that this HVAC website in Chicago is doing more business than the best looking websites in Chicago that aren't ranked. And while a lot of things are a bit out of our control, such as how long the website has been online and established, there are a lot of things we can control as well. Especially if you're running Google ads, having a good landing page never hurts and will improve your organic rankings over time. So in short, this company tells everything the customer needs to know: Family owned, trusted with certifications, services listed out, and number to call. Don't make it more complicated than that, but also don't miss any of these necessary basics.

7. RIGHT TIME HVAC'S WEBSITE IN NASHVILLE, TN

Pros

  • Reviews front and center makes sure that you're communicating trust, especially in a service where technicians go into your home
  • Plenty of calls to action so that people understand next steps (maybe 1 or 2 too many though)
  • Keyword heavy content - allowing Google to read the website and show for more searches
  • Trust badges
  • Personalized photos - this goes far in this industry. Most websites have stock photos, so having personalized photos gives customers proper expectations.
  • Homepage video

Cons

  • Possibly too many calls to action - it can get confusing on which method of communication would be simplest or least committing
  • Header aesthetics on service pages too big

Conclusion

Right Time HVAC has more pros than cons when it comes to their HVAC web design in Nashville. Firstly, they have reviews front and center so that you can't miss them, and they have nearly 1,000 with a 4.9 star rating. It's obvious that people love them. Secondly, there's no shortage of ways to contact them. Thirdly, they have content rich text. Notice sentences that say things like "Have you been considering who to call for an HVAC repair in Nashville, TN?" - see what they did there? This is the art of SEO, and it's what has them ranked on page 1 for HVAC in Nashville - not an easy task. If you can skillfully take what someone is typing into Google, and reverse-engineer it into a well sounding sentence on your website, Google will love you for it. Lastly, they make good use of trust badges about their quality of work, they use photos from their company instead of stock photos, and they make use of video which is the king of content.


The only thing I would change about this website is lessening the number of calls to action. This one is a bit of a back and forth on pros and cons truthfully because you want everyone to reach out in a way that they're comfortable with, but if I have the option to email them, call them, leave a message, chat, OR call them, it's a bit overwhelming on the best course of action. Having 1or 2 clear Call to Actions is perfect. They could also use an update on their header that doesn't collapse when scrolling on service pages.

6. SENSIBLE HEATING & COOLING'S WEBSITE IN DENVER, CO

Pros

  • Chat widget, making it an easy contact. If someone can get an answer now, they're so much more likely to choose you for their business
  • Clear Call to Action
  • Engaging website with movement & sleek design
  • Reviews on Homepage
  • Blog - If you have the means to commit to weekly or monthly blogs, your SEO will go to the next level.

Cons

  • URL keywords
  • 1 service page instead of several

Conclusion

Sensible Heating & Cooling has a sleek, customized website that you can feel. When you land on it, you can tell that they've put thought and effort into their design. As a potential customer looking for an HVAC website in Denver to review before making a buying decision, this website gives you a feel that they're hardworking and professional. I also love the use of a chat widget because, lets be honest, we live in an impatient world, and in order to keep customers happy, companies have to suit the needs of those who want to talk now without calling. I also love how engaging the site is with moving icons, sections that float in, etc. And lastly, they give proof of their quality by offering reviews front and center on the homepage.


The things I would change would be to have separate pages for Heating & Cooling. By having separate pages, Google will have more room to rank your individual keywords of Heating in Denver and Cooling in Denver, for instance. Also, on a related note, the name "sensibleheat.net" isn't as powerful of a URL as it could be. If it had HVAC or heatingandcooling in the URL, that would help Google automatically rank them higher. However, for a place like Denver, having Heating in the URL probably gets them more than enough business.

5. BESCO AIR HEATING & COOLING'S WEBSITE DESIGN IN CHICAGO, IL

Pros

  • Use of Chicagoland - words that are unique to an area will make their way into search results and will give you a competitive edge if incorporated to your SEO campaign
  • Deals front and center
  • Very sleek and modern design
  • Colors pop
  • Clear Call to Actions
  • Dynamic appointment scheduling
  • Financing step by step instructions & what to expect

Cons

  • A little too zoomed in
  • A lot of wording that nobody will read

Conclusion

I love it when companies use the slang of their own areas - and Google will bless you for it. Someone like me, not from Chicago, would never guess to put Chicagoland in the keywords searched for, but I guarantee people are searching it. And what better way to show up for Chicagoland searches than to have it in your header tags. They also have deals up front, and extremely sleek HVAC website aesthetic, and the colors just pop on this website. Plus, they have the trust front and center of having been in business for decades.


However, it can be a bit overwhelming scrolling this website because of how large the letters are and how long the paragraphs are. If it were a little more zoomed out, it'd much more comfortable to read in my opinion.

4. JW HEATING & AIR'S WEB DESIGN IN LOS ANGELES, CA

Pros

  • Classic, old time feel mixed with modern elements
  • Service areas with a map
  • Simple navigation
  • SEO for HVAC in Los Angeles in headers
  • Family information given
  • Custom icons
  • Clear CTA's

Cons

  • No shrinking header
  • Reviews could be a little higher on the page

Conclusion

I love love love this website. What gives you a good feeling more than a classic logo and design feel mixed with a modern design? The logo just expresses to me "high quality work," "reliable," "built like they used to," etc. It makes me confident that what they do will last. It also has a classic HVAC website design aesthetic to it of popping colors, sleek icons, bold lettering, and more. And of their Calls to Action, they have "Specials" "Book Now" and "Call us Today" which would seem to appeal to just about any customer. And finally, they've obviously done well with their SEO to rank for HVAC services in Los Angeles - only few get that prize. But its easy to see that they have these keywords in their title tags, and Google has rewarded them for it.


The only thing I would change is making the header a shrinking header. This would allow for more visibility on the website upon scrolling. The header looks amazing and they've done well, but it does tend to take up a lot of the screen once you begin to scroll. But that's not enough to stop them from having one of the best HVAC web designs in Los Angeles. 

If your website has design issues and isn't as stunning as you'd like it to be, connect with me here to see if we'd be a good fit to work together.

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3. JACOB'S HEATING & AIR WEBSITE IN PORTLAND, OR

Pros

  • Simple
  • "Since 1952" which builds a high amount of trust
  • Simple Call to Action, no overwhelm
  • Emotion provoking homepage photo

Cons

  • Specials could be promoted on homepage

Conclusion

Simple is better in many people's eyes. The other websites in this list might look amazing but ultimately have so many links and forms to fill out that you get overwhelmed and just want someone to tell you 1 thing to do in order to get your HVAC system repaired. Jacob's HVAC in Portland gives you no anxiety when you land on it. In fact, it makes you feel at home seeing a family comfortable in their home, enjoying their time in the fresh AC. And while the contact us button may be simple, it's sleek and does it's job. And I guarantee you people use it.


If I had to offer any tips to this HVAC web design aesthetic to compete better in Portland, I would say having a deal to jump on front and center could be beneficial. However, this is a subjective point of view because simplicity is so refreshing on this website.

2. RELIABLE HEATING & AIR NEAR ATLANTA, GA

(Image Source: https://reliableair.com/)

Pros

  • Sleek design - very HVAC looking
  • Very branded photo that isn't bland - notice how the colors in the photo match the brand colors of the company. That was no coincidence.
  • Deals are offered front and center, giving buyers a reason to click if they're on the fence
  • Trust built very quickly
  • Dynamic popup for form submissions
  • Service overviews

Cons

  • Too many dropdowns
  • Not the strongest URL

Conclusion

This website is a fantastic one. Hero sections for HVAC websites are crucial, because it's your first impression of a company so to speak. So when you land on this website, you immediately get the warm feeling of summer fun, a professional HVAC website design, all kinds of deals you can take advantage of, and trust that you'll be taken care of. That's how you win the local HVAC game online. I guarantee you they're crushing it in Atlanta, too. And not only is your trust gained, it's also nurtured - when you land on a service page, you get exactly what to expect. Price, timeline, and more. That's quality information that builds trust up front.


The only things I would change is the sheer number of drop downs and options that are given. To someone not sure what they're looking for, that's overwhelming. And secondly, their URL isn't the strongest. Reliable and air aren't the most searched terms, like HVAC or Heat and Air would be. However, when you're a powerhouse like this that has the brand recognition and volume of web traffic, something like your URL doesn't really matter much anymore - Google already knows they'll be serving you up first in search results.

1. RIGHT NOW'S HVAC WEBSITE DESIGN IN BOISE, ID

Pros

  • Offers rotating
  • 15k reviews on Google front and center
  • SEO with keywords + city for perfect SEO optimization
  • Clear services outlined to avoid confusion
  • Clear deals outlined
  • 3 solid call to actions with separate colors to differentiate

Cons

  • None

Conclusion

This website is perfect. Landing on the homepage gives you the custom style feel of a mascot, pink trucks that intrigue the viewer as well as give comfort that they're professional with branded trucks, $14 as the first thing you see with the deal promotion, over 15k reviews boasted. What more do you need to make a buying decision? All the factors are there for the viewer.


As far as what Google thinks, their H1 tag involves Heating and Air Conditioning Boise ID. In other words, Google has no problem understanding what this website is about and has not problem showing it customers as the #1 search result when people search for Heating and Air Conditioning in Boise, ID. That's the SEO game. Make Google happy and you show up.

If you'd like your website to look like these examples, reach out today and get a FREE HVAC website design mockup for your company!

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